A new study by market research company Ipsos RDA has found that the EV sales process at traditional brand dealers who sell EVs alongside other vehicles, has, in many instances, has not been differentiated from the traditional process and is, in effect, passive. The availability of inventory, as well as critical EV ownership information in-store (from the sales staff or marketing materials) and online, is concerning and leaves shoppers with unanswered questions. This, by contrast, is not the case with Tesla sales staff, who, advantaged given their EV-only product line, exude a passion for electric vehicles and are equipped with the information needed to help consumers make informed decisions. The inaugural Ipsos RDA Electric Vehicle (EV) Sales […]