The Electric Truck Revolution Is About To Accelerate

5 Dec 2017   Transportation

In fact, I would argue that electrically-powered wheels may come to the trucking market faster than the world of passenger cars. The reason is simple. Trucking companies—like any capitalist, profit-maximizing institution—make rational purchase decisions based on careful assessments of economic viability. Any capable Chief Financial Officer is algorithmically brain-wired to ask, “Is this thing going to make our company any more money?” If the answer is “yes,” the switch is often fast. Individuals on the other hand are often motivated by soft sell factors like vanity, size and flexibility, not to mention instant convenience. A good set of cup holders often trumps fuel economy. The option to haul a sheet of plywood on a moment’s notice, if only twice a year, is perceived as worth the cost of supersizing a vehicle purchase. Personal transport choices have long been incompatible with making good financial decisions (I can validate that fact […]

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