Statoil ASA, whose North American portfolio stretches from Canada’s offshore to the Gulf of Mexico (GOM), unveiled plans Thursday to rebrand as “Equinor” to reflect a broader energy strategy that elevates alternative energy and downgrades fossil fuels. “Equinor” would combine “equi” (equal, equality and equilibrium) and “nor,” a nod to its roots. The supermajor is headquartered in the port city of Stavanger in Norway. “The world is changing, and so is Statoil,” said Chairman Jon Erik Reinhardsen. “The biggest transition our modern-day energy systems have ever seen is underway, and we aim to be at the forefront of this development. Our strategy remains firm. The name Equinor reflects ongoing changes and supports the always safe, high value and low carbon strategy we outlined last year.” Rebranding is expected to cost an estimated US$32.5 million, said CEO Eldar Saetre. “For us, this is a historic day,” he added Thursday during […]