Volvo Car Mobility—a wholly-owned and stand-alone entity within Volvo Car Group that aspires to deliver a better alternative to car ownership for urban and metro consumers— launched M, a new brand that will expand the company’s global mobility operations by providing dependable, on-demand access to cars and services through an intuitive app. M will learn about its user’s needs, preferences and habits, personalizing the customer relationship. It will debut in Sweden and the US in the spring of 2019. Volvo Cars is becoming more than just a car company. We recognize that urban consumers are rethinking traditional car ownership. M is part of our answer. We are evolving to become a direct-to-consumer services provider under our new mission ‘Freedom to Move.’ —Håkan Samuelsson, Volvo Cars president and chief executive M is developing proprietary learning technology that asks users about their specific needs instead of merely informing them where they […]