After a decade of the American fracking industry burning through hundreds of billions of dollars more than it earned, this industry previously dominated by shale drilling specialists is entering a new phase. The oil majors — a group of multinational companies that typically have divisions throughout the oil supply chain — now are investing heavily in fracked oil and gas operations. The latest development is Chevron acquiring shale oil and gas company Anadarko for $33 billion. One of Chevron’s current “human energy” ads uses the catchphrase “We do difficult.” Which is good for Chevron if the oil major hopes to profit off this investment, because making money on U.S. shale oil has proven very difficult for the current players. At Chevron, we know nothing extraordinary was ever easy. Everything bold or monumental is always difficult. Easy doesn’t make us better at anything. Difficult is an invitation to be great, […]