Solar makes sense. It’s cost efficient, it’s eco-friendly and has no carbon footprint, electricity is generated in the same grid where it is consumed, and the price of installing panels on residential rooftops is a fraction of what it cost just ten years ago, even after Donald Trump’s prohibitive tariffs slapped on imported solar panels earlier this year. So why hasn’t it taken off? According to opinion polls the majority of homeowners in the United States like the idea of rooftop solar and love the idea of seeing their electricity bills drop. And indeed, in 2017 overall rooftop solar gigawatts of capacity were almost ten times higher in 2017 than they were in 2010, with more than 2 million US homes now sporting solar panels. However, despite these considerable gains, residential rooftop solar panels still account for less than 1 percent of the United States’ total electricity, and growth […]